Marketing Automation

If you run a law firm, you are probably spending more time thinking about visibility than operations, more time on websites, SEO and ads than on intake workflows, follow up and reporting. TL;DR Most law firms think they have a visibility problem, in reality they have an operations problem. Until intake, CRM and marketing operations are working as one system, no amount of SEO, ads or social content will turn into predictable matters. Strong operations give you fast, consistent

In modern B2B and SaaS businesses, silos between marketing, sales, and customer success lead to friction, data inconsistencies, and revenue leaks. Enter Revenue Operations (RevOps) , a unified operating model that aligns those functions, optimizes tools and processes, and makes revenue more predictable. If you've spent any time in the B2B world lately, you've probably heard the term "RevOps" thrown around boardrooms and LinkedIn feeds. But here's the uncomfortable truth: 86%

A Fractional CMO  (Chief Marketing Officer) is a senior marketing leader who works with companies on a part-time, contract, or retainer...

Marketing operations (MOPs) has evolved from being a “nice to have” to a core driver of growth. Companies that once relied on generalist...

SaaS marketing is no longer about running campaigns and counting leads. The buyer journey is longer, more complex, and spread across...

Data normalization in Marketo is the process of standardizing and cleaning data as it enters or resides in your database. When data comes...

In Marketo, the "Settings for Email Opens" (also referred to as Email Open Tracking at Campaign Level ) in the Admin section determines...

When you're first diving into Marketo, it's all too easy to feel confused by the terminology. The words "campaigns," "programs," and...

TL;DR: Best for Speed & Agility: HubSpot is the winner for rapid deployment and adoption. G2 data shows users rate its Ease of Setup at 8.1/10 compared to Marketo’s 6.7. It is ideal for teams that need an all-in-one revenue platform without a dedicated IT staff. Best for Complex Enterprises: Marketo (Adobe) remains the gold standard for granular customization. It excels in complex attribution and deep Salesforce integrations but typically requires a dedicated administrato

One of the fastest ways to improve efficiency in your Marketo instance is by consolidating your forms into a set of global forms. This...